A Comprehensive Media Strategy For Turning Challenges Into Opportunities
CHALLENGE
Attracting investors from the Gulf and Arab countries, especially from Saudi Arabia, in a competitive market like the Turkish real estate market.
STRATEGY
Developing and implementing innovative and integrated media strategies focused on effective and sustainable communication, including media coverage, digital marketing, influencers management, content management, crisis management, and social media management.
Examples of Implementation and Results for One Year
MEDIA COVERAGE
Achieved over one and a half hours of television coverage and over one hour on the radio, in addition to more than 850 coverages in various printed and electronic newspapers with an approximate advertising value of more than 2 million Saudi Riyals.
SOCIAL MEDIA
Increased Facebook page likes by 306% and Twitter followers by 298%, reaching over 95 million viewers, most of them from Saudi Arabia.
ACHIEVEMENT
Attracted 350 businessmen to Istanbul and 3,000 Saudi families, without incurring travel and accommodation expenses over one year.
To be the optimal strategic partner for our clients, innovating new methods through harmony between us and our clients, and leveraging our extensive experience to achieve their goals and attain effective strategic outcomes.
