Al-Muzaini Real Estate Company

in collaboration with the Ministry of Housing

SOCIAL MEDIA

MANAGEMENT AND CRISIS MANAGEMENT STORY FOR THE PROJECT

CHALLENGE

Managing social media and crises related to the project while maintaining its
reputation, with the aim of successfully securing bookings for residential units
off-plan.

STRATEGY

• Innovative Social Media Management Strategy: Designing a detailed plan
for handling each social media platform, aimed at improving communication
and increasing engagement.
• Crisis Management: Establishing effective mechanisms to deal with unexpected challenges that may arise during the project’s promotion.

Examples of Implementation

CONTENT PRODUCTION

Developing interactive content including infographics and videos that cover all aspects of the project.

SOCIAL MEDIA INFLUENCERS QUALIFICATION

Selecting influencers from various demographics and training them to effectively discuss the project, which helps in strategically using them in case of any crisis.

SOCIAL MEDIA TEAM TRAINING

Providing intensive training for the team to interact around the clock (24/7).

To be the optimal strategic partner for our clients, innovating new methods through harmony between us and our clients, and leveraging our extensive experience to achieve their goals and attain effective strategic outcomes.