Saudi Ministry of Justice

SUCCESS STORY

Enhancing
Women’s Rights in Litigation

CHALLENGE

To educate the community about women’s rights and raise awareness of new
decisions supporting these rights, especially in the field of litigation.

STRATEGY

Producing short videos featuring diverse characters who explain legal issues
and available solutions for women.

Examples of Implementation and Results

INFOGRAPHIC CHARACTER DESIGN

Representing the diversity of the community with female characters of various
ages and backgrounds to facilitate understanding.

ROLE DIVERSITY

Characters include female lawyers, judges, and women advocating for their
rights to clarify legal roles.

ACHIEVEMENT

Achieving an annual increase of more than 25% in the rate of salary and entitlement
corrections for foreign workers.

Dialogue Creation

DEVELOPMENT OF INTERACTIVE DIALOGUES

Explaining legal concepts and litigation procedures, focusing on how women
can access their rights

ROLE DIVERSITY

Characters include female lawyers, judges, and women advocating for their
rights to clarify legal roles.

SIMULATION OF REAL-LIFE SCENARIOS

Scenarios that elucidate rights in divorce, custody, and inheritance

Outcomes

REACH AND IMPACT

Wide reach of videos across social media platforms and the ministry’s
website, with significant engagement

INCREASED AWARENESS

A rise in legal inquiries from women, indicating improved awareness of
their rights.

IMPROVING THE MINISTRY’S PUBLIC IMAGE

Enhancing the image of the Ministry of Justice as a supporter of women’s
rights and improving trust in the judicial system.

To be the optimal strategic partner for our clients, innovating new methods through harmony between us and our clients, and leveraging our extensive experience to achieve their goals and attain effective strategic outcomes.