General Organization for Social Insurance (GOSI)

SUCCESS STORY

Managing a
Facebook Page in Multiple Languages
(English / Filipino / Urdu)

CHALLENGE

Educating non-Saudi workers about the system of occupational hazards, safety,
and due compensations in case of work-related injuries, especially concerning
the accuracy of salaries and entitlements.

STRATEGY

Developing innovative interactive strategies for managing the Facebook page,
focusing on clear and continuous communication. Using infographics to represent
different characters that express various issues, and designing dialogues
among these characters to facilitate understanding in the targeted languages:
English, Filipino, and Urdu.

CHARACTER INNOVATION

Crafting infographic characters that reflect the diversity of the target audience
and simplify their understanding of the system.

SUCCESS STORY

Managing a
Facebook Page in Multiple Languages
(English / Filipino / Urdu)

DIALOGUE CREATION

Developing over 720 interactive dialogues between characters to explain legal
concepts and rights.

LIVE STREAMING

Direct and positive interaction from workers, with more than 18 live streaming
sessions recorded

ACHIEVEMENT

Achieving an annual increase of more than 25% in the rate of salary and entitlement
corrections for foreign workers.

To be the optimal strategic partner for our clients, innovating new methods through harmony between us and our clients, and leveraging our extensive experience to achieve their goals and attain effective strategic outcomes.