Aljabr Kia

SUCCESS STORY

I Commit, I Respect

CHALLENGE

• Increase the number of visitors to the Aljabr Kia pavilion with the aim
of experiencing Aljabr Kia cars.
• Increase followers on social media.
• Engage with media professionals and social media influencers.

STRATEGY

Develop an interactive application featuring an interactive traffic safety awareness experience, allowing participants to take a commemorative photo of their experience and share it directly through their Facebook, Twitter, or Instagram accounts.

IMPLEMENTATION

• Creating Live Interactions: Visitors used the app to register and interact,which contributed to creating an atmosphere of enthusiasm and active participation.
• Media Distribution: Press releases were distributed across all print
and digital media channels to increase awareness of the event.
• Social Media Influencers Management: Collaborated with social media influencers to enhance the campaign.

RESULTS

• Media Buzz and Increase in Followers: The campaign successfully
created media buzz and increased the number of followers.
• Return on Investment: With a total cost of 100,000 Saudi Riyals, the
project achieved an approximate return on investment of 2 million
Saudi Riyals.

To be the optimal strategic partner for our clients, innovating new methods through harmony between us and our clients, and leveraging our extensive experience to achieve their goals and attain effective strategic outcomes.