Majd Real Estate Company

SUCCESS STORY

Achieving Sales Targets and Increasing
brand equity Value Over Three Years.

CHALLENGE

The sales of the project faltered during the first eight years, where they did not
exceed 30% of the set targets, leading to delays in development and progress
of the project

STRATEGY

• Marketing Strategy: Re-evaluate and update the project’s image using advanced SWOT analysis.
• Rebranding: Redesign the visual identity.
• Enhancing Customer Experience: Develop services and facilities, including
improvements to mosques within the project.
• Increasing Nominal Value: Implement integrated marketing campaigns,
including traditional media, digital media, and the website.
• Sales Strategy: Develop strategies that ensure integration between field
sales teams, unified call centers, social networks, marketing teams, and brokers.

Examples of Implementation and Results for One Year

MEDIA COVERAGE

Intense media campaigns resulted in repeated coverage in real estate newspapers and magazines.

SOCIAL MEDIA

Enhanced presence on platforms such as Twitter and Instagram, contributing
to a change in the project’s public perception.

EVENTS AND EXHIBITIONS

Organized promotional events that attracted public and investor interest.

TRAINING WORKSHOPS

Training for brokers and the sales team to improve performance.

ACHIEVEMENT

• Increase in Construction Rate: From 200 units to 600 units.
• Rise in Sales Rate: From 30% to 80% over three years, achieving the project’s total financial goal with 20% remaining.
• Increase in Nominal Value of the Project: Annual growth of 20%.

To be the optimal strategic partner for our clients, innovating new methods through harmony between us and our clients, and leveraging our extensive experience to achieve their goals and attain effective strategic outcomes.